TrafficZoom is a platform for road traffic analysis across the entire United States. It provides interactive access to AADT (average annual daily traffic) data for transportation planning specialists, engineers, and analysts. Previously, Ticon only sold ready-made reports — TrafficZoom became the company's first self-serve product for a professional audience.
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I was responsible for product design from scratch — from the first interview to the design system and admin panel.
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TrafficZoom's users are professionals: transportation engineers, analysts, infrastructure planning specialists. They're used to working with complex tools and have high expectations for data accuracy. The challenge was not to oversimplify the product, but to lower the entry barrier without losing professional depth.
Full design cycle: discovery, user research, design, testing, design QA. Additionally — admin panel design and testing, adapting the Ant Design system to the product, and onboarding managers and analysts on how to use the panel.
JBTD
In-depth interviews
Conducted interviews with potential users: transportation engineers, analysts, Location Intelligence specialists.
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Key insight: users need quick access to a specific road segment and the ability to order data immediately — without extra steps.
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